NEW ATELIER  “COLORS AND MATERIALS: NEW EXPERIMENTATIONS”

new Atelier, in Italian and English!

First edition: NOVEMBER 2025

ATELIER_5-1_eng

After the success of our first Atelier on materials and colors, we thought (also to keep things interesting for ourselves!) of offering something entirely new.
Yes, we’ll still be talking about materials and colors—one of the key themes that defines our studio’s design research—but this time we’ll approach it through new projects and different contexts.
It’s been a few years since the first Atelier, and in the meantime, other projects of ours have come to life: it’s time to share them with you.
These are projects that opened up new and stimulating paths for us in the use of materials and color, and we want to share them to provide useful tools for designing in original ways, far from trends and stereotypes.
Through a direct dialogue with Andrea Marcante and Adelaide Testa, the course will be an opportunity to learn how to choose, transform, and experiment with materials best suited to your interior design projects—whether you’re working with private clients or in collaboration with companies.
We’ll talk about living spaces, but also about those who produce materials, and about commercial spaces where color and matter become key elements in defining a brand’s identity.
We are increasingly convinced that materials and colors are extraordinary tools and, as with every Atelier, our goal (with the ambition to keep improving!) is to offer you concrete resources for your projects—especially deepening your understanding of how to use color and materials effectively.

A series of four online sessions, built around numerous projects, a supporting method, and a variety of evolving content to guide the journey. There will be room for sharing experiences and, to keep things light, a chance to reveal the “behind the scenes” with clients — stories that sometimes swing between the tragic and the hilarious.

THE ATELIER CONSISTS OF A TOTAL OF 8 HOURS DIVIDED INTO 4 WEEKLY SESSIONS,

 LIVE STREAMING ON TEAMS PLATFORM

IT IS DESIGNED FOR ARCHITECTS, INTERIOR DESIGNERS, AND ANYONE CURIOUS ABOUT THE FIELD.

FOR MORE INFORMATION AND REGISTRATION, PLEASE CONTACT: infoatelier@marcante-testa.it

***

COURSE THEMES:

Wednesday November 19th, 2025

Lesson 1:  Color and materials to tell a brand’s story: a delicate balance between originality and clichés

mod1

“…when we presented that first design proposal, we never could have imagined that the color red would influence our approach to the project from that day on—for the next two years…”
In this first session, we’ll take you inside two projects that are very special to us.
The first is in Venice, in a multifunctional commercial space of rare beauty that, thanks to the use of local materials and craftsmanship, has been transformed into a surprising tool for cultural promotion.
The second is set in the Piedmont countryside, “on our home turf”: a project for a three-Michelin-star chef, with just one table, a handful of guests, and an ultra-technical kitchen designed to serve dishes deeply rooted in the local territory.
It was a complex challenge, with few relevant references to draw from.
Not everything went smoothly (far from it…), but the ideas that guided these projects remain, in our view, incredibly stimulating for anyone who truly wants to experiment with materials.
.

Wednesday, November 26th, 2025

Lesson 2:  The standardised world of materials: our experience as Art Directors and Designers for a major ceramics group

When photos of some of our bathrooms went viral on social media, a well-known company in the ceramic industry asked us to take on the role of art directors to relaunch a historic brand known for its vast range of colors.
It marked the beginning of three intense years of collaboration, during which we learned a lot: the limitations and challenges of production, but also the strengths of ceramics in terms of innovation, versatility, and sustainability.
We began by redefining the color palette, then moved on to designing small tiles (the kind we like and that were once commonly used)—practical pieces, with useful accessories designed to interact with a variety of spaces.
The collections began to gain traction and attracted the attention of the design press. So we kept going: catalogs, retail corners, trade fair stands—and, above all, spaces designed to contextualize the products and enhance their shape, material, and color, pushing virtual representation beyond the usual clichés.
Ça va sans dire… it was a beautiful, intense, and deeply rewarding experience.
The products are no longer in production today, but for us, they remain a body of work in which we still fully recognize ourselves.

mod2
Wednesday December 3rd, 2025

Lesson 3: Shops and temporary installations: when innovation with colors and materials also becomes a commercial success

mod3

We begin with a project where black and white were strictly off-limits: a historic Milanese women’s fashion boutique asked us to represent a generational shift in its management.
On one side, the “untouchable” materials of tradition; on the other, the need to interpret new ways of displaying and selling. A delicate balance between interior design, product, and brand identity—with a shared goal: to stay outside the ordinary and far from passing trends.
We’ll then tell you about two rather special installations.
The first—exhausting—was at the Milan Design Week: entirely self-produced (so we could finally “do things our own way”), experimenting with materials and new collaborations. A valuable experience… but one we probably wouldn’t repeat!
The second was a stand for a company specialized in colored surfaces: a radical project in which color shaped everything—from the spaces to the furnishings. A concrete example of how, when explored boldly, materials can reveal unexpected potential.t.

Wednesday December 10th, 2025

Lesson4:  New Residential Projects, New Research Paths Through Colors and Materials

After the commercial projects, we conclude this journey by returning to the residential world with some recently completed works.
The first story takes us to Liguria, to an early 20th-century seaside villa. Here, the seductive (and somewhat dangerous) colors of the landscape become a point of reflection: how can you feel a place without falling into clichés? How can you stay true to the identity of a landscape without turning it into a postcard?
Next, we jump to Piedmont, inside a historic building with frescoed halls and medieval traces. It’s a challenging task: respecting an ancient heritage without turning it into a museum piece, but bringing it back to contemporary life through materials and colors capable of engaging in dialogue with history.
The aim, in both cases, is to restore an authentic identity by rediscovering the soul of the places. These projects avoid the risk of “faux antique” and attempt to rewrite the story of the house—lightly, but also respectfully.
If time allows, we will also have a third project to share (we’re keeping it ready!) but want to leave space for a dialogue with you.
More than ever, we are convinced that interior design projects have deep cultural, social, and political value, and when they can tell the story of a place (also through materials and colors), they can ensure lasting well-being for its inhabitants and enhance the culture of the territory.

mod4
CONTACT US!